Paid search waste is rarely obvious, and rarely the team's fault
Platform dashboards are built around performance metrics, not profitability.
Search terms bleed budget at the keyword level while looking fine in aggregate. Brand campaigns inflate reported ROAS. Bidding strategies optimize for the wrong signal. A structured audit finds it, puts a number on it, and tells you what to fix first.
Manual analysis by senior operators
Each audit is conducted by a senior operator who has managed and scaled paid search accounts across multiple verticals and spend tiers. You're not getting a junior analyst or a templated report. For many teams this acts as a second opinion, confirming what's working and surfacing where margin is being left behind.
- Account structure & segmentation
- Brand vs. non-brand separation
- Search term waste & negative keyword gaps
- Conversion tracking accuracy
- Budget allocation vs. marginal return
- Geo and audience performance
- Dollar-level wasted spend breakdowns
- Growth opportunities by expected impact
- Prioritized recommendations with rationale
- 60–90 day action roadmap
The goal is a clear answer to a simple question: what this ad spend is actually costing you beyond reported ROAS.
A straightforward three-step engagement
If we don't see a clear path for the audit to pay for itself, we'll tell you before moving forward.
What we typically uncover
Many accounts have the same underlying problems. They just aren't visible in standard reporting.
- Significant spend tied to low-intent queries
- Brand campaigns inflating reported ROAS
- Bidding strategies optimizing for the wrong signal
- Conversion tracking misattributing value
- Clearer picture of true spend efficiency
- Specific fixes ranked by expected impact
- Better alignment between budget and margin
- A basis for decisions that isn't ROAS
Not every audit is the same
- Not campaign management or ongoing optimization
- Not a surface-level account review
- Not a templated report
Who we work with
Built for teams spending $15,000 or more per month on paid media who want disciplined, margin-level performance analysis — not a scorecard.
What it costs
Final scope depends on account size and complexity — we scope every review before pricing it, so you know what you're getting before you commit.
Most audits surface multiples of their cost in recoverable spend. The ratio depends on account size and how long the inefficiencies have been compounding.